Logo Design Inspiration
The Barizi logo reflects the spirit of South Sudanese culture through a modern yet organic design that pays homage to local flora, particularly the resilient sisal plant. Known for its hardy nature and versatility, the sisal plant has become a regional symbol of endurance and adaptability—qualities I wanted to embody in Barizi’s brand identity. Its long, flowing lines inspired the logo’s organic shape, designed to convey both strength and warmth.
The sisal plant’s organic form reflects not only a visual connection to the land but also a tactile one, as its textures are echoed throughout Barizi's interior elements. This connection to nature serves as a reminder of the South Sudanese landscape, bringing a piece of the outdoors inside and helping guests feel grounded and connected.